Seasonova is breathing new life into sustainable tourism in Aveyron

On April 2, the Seasonova Group took over the Rives d’Olt et d’Aubrac campground in Saint-Geniez d’Olt et d’Aubrac, with the goal of positioning this iconic site as part of a new initiative focused on sustainable tourism and nature experiences.

This takeover holds special significance for Guillaume Lemarchand, the founder and CEO of the Seasonova Group, who was immediately captivated by the campground, its unspoiled surroundings, and the warm hospitality of the people in the Aveyron region.

Through this new venture, Seasonova reaffirms its commitment to developing a form of tourism that is more authentic, simpler, and deeply connected to nature. The Rives d’Olt et d’Aubrac campground thus joins a network of establishments united by a shared vision: to promote local regions, rebuild human connections, and offer environmentally friendly stays.

Jean-Marc Rozières and local elected officials gave the Seasonova teams a particularly warm welcome. Guillaume Lemarchand shares their strong convictions regarding sustainable tourism—rooted in the local community and respectful of residents, the landscape, and future generations. This convergence of shared values and visions marks the beginning of a promising new chapter for tourism in Aveyron.

Located in the heart of the Aveyron region, the Seasonova des Rives d’Olt et d’Aubrac campground aims to become a must-visit destination for travelers seeking slow tourism, nature, authenticity, and rejuvenating experiences in an exceptional region.